Since opening in 1997, WordArt WebArtistry has developed dozens and dozens of websites using traditional methods (HTML, custom & “out of the box” CMS systems, PHP/MySQL systems). Over the years, that was state-of-the art technology and did the trick. But as we all know, technology is bounding forward at the speed of, well, you know!
So, what with all those years of experience, and after working with and testing WordPress over the last few years, I am proud to say WordArt now develops exclusively using WordPress.
Why, you ask? Well, let me tell you…
WordPress has been around since 2003 (almost as long as WordArt ) and is the most popular blogging software on the market. Over the last few years, WordPress has also become the content management software of choice for non-blogging websites. (estimates of 72,000,000 sites developed using this platform) So why exactly is WordPress is just so popular, and why might you want to consider switching to a WordPress platform for your online presence?
- Ease of Use
WordPress is very easy to use and has an intuitive interface. Adding new pages, images, videos etc. on a regular basis is simple and can be done quickly. Because the technology is so easy to use, time spent on formatting is greatly reduced.
- Manage Your Website from Any Computer
WordPress is browser-based. You can login from any Internet connected computer and manage your site. In your office, at home, at a coffee shop or on the beach somewhere out there…. ?? <grin>
- No HTML Editing or FTP Software Required
WordPress is a self-contained system and does not require HTML editing software (such as Adobe Dreamweaver, the standard professional software most web-developers use for traditional HTML sites). You can create a new page or format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.
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- Search Engines Love WordPress Sites
The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization. This sounds complicated, but it’s easy to do.
- You Have Control of Your Site
No more waiting for your web designer (you know, someone like me) to make simple updates to your site. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself. I will train you (and perhaps one or two other staff) on how to make updates yourself.
- The Design of Your Website is Customizable
WordPress acts as the engine for your website. The look and feel of the site can be customized so your brand can shine through on your site and provide a unique experience to your visitors. If, in a few years time, you want to re-do the look and feel of your site, this is SO MUCH easier to do within WordPress, vs. traditional websites.
- Extend the Functionality of Your Site with Plugins and Widgets and all kinds of fun gadgets and gizmos…
Want to add an event calendar, YouTube video gallery, Twitter Feed, Facebook Fan Box and more to your site? WordPress makes this possible with plugins. Almost limitless possibilities.
- Your Site Can Grow as Your Business Grows/Changes
WordPress sites are very scalable. You can have hundreds of thousands of pages on your site and the performance of the site will not be compromised in the least.
- Have Multiple Editors
We can set-up multiple users for the website and assign access levels and capabilities to each user. This means that not just one person is responsible for maintaining the site. How much time any one person spends updating the site depends on how often you will be making changes. I suspect not terribly often — aside from maintaining the cataloguing system (which will not change at this time)